Digital products that create breakthrough experiences

Simple, beautiful products and websites that unlock new value for your business.

“Applaud was instrumental in helping me to get Paced Email off the ground. Their insight into copywriting, pricing and buyer psychology was fantastic.”

Rikki Pitt, Paced Email

“Applaud designed my new brand & website - both my traffic and email list doubled in 3 weeks. They took a nebulous idea and solidified it into a simple, yet elegant proposition.”

Prof. Alan Brown, Digit Lab

“I love working with this team. Their ability to quickly tease out a product’s hidden value though their innovative processes is truly impressive.”

Drummond Gilbert, Tech Nation

“Since working with Applaud, I've seen a 35% decrease in our CPC rate, as well as a 40% reduction in overall costs. They ensure a seamless customer experience.”

Graham Paterson, Thank You Codes


UX / UI, software development and search-optimised growth marketing focusing on brand building to drive transactions.
Content & Creative

Brand logos, guidelines, pricing models, lead funnels and workflows to elevate brand messaging - crafted with specific goals in mind.

  • Business Model Consultancy

    Maximising the value of pricing models through customer research, A/B testing, and lead generation funnel setup.

  • Creative Brand Development

    Designing a deliberate & consistent aesthetic across all channels to give potential customers the intended first impression.

Web Development

Multi-page websites for startups and SMEs, software-as-a-service (SaaS) platforms & membership portals. Secure website hosting available.

  • Websites

    Mobile-optimised websites built with HTML, CSS, PHP, and Wordpress. Fully SEO-friendly and built for Google organic search.

  • eCommerce Platforms

    Product e-shops, membership portals & bespoke service platforms that are fully equipped to handle transactions through Stripe and Paypal.

Search Engine Optimisation

Improving the visibility of any site in Google’s search results to be seen at the forefront of targeted audiences.

  • On-page Optimisation

    Technical on-page audits coupled with a deep understanding of the SEO landscape, algorithm changes & keyword research.

  • Optimised Content Creation

    Keyword optimisied blog and website content that amplifies your story and improves visibility on search engine results pages (SERPs).

Paid Advertising

Fully optimised paid advertising campaigns that generate traffic for your product or service from multiple advertising platforms.

  • Google Ads

    Pay-per-click (PPC) campaigns with deep competitor insights & market research, driving revenue via customers with high purchasing intent.

  • Social Media Ads

    Audience targeting on Facebook, Instagram, TikTok and LinkedIn to generate leads directly without leaving the platforms.